The Fuel brand is all about energy and vitality, so we designed a dynamic logo and branding system that reflects this spirit. The typography features bold, sans-serif lettering with a distinctive color gradient that suggests forward motion and momentum.
We designed a brand identity that’s as dynamic and ever-changing as the mall itself. With the slogan "The World Revolves Around You," the design is built around movement—reflecting the mall’s lively, energetic vibe. Every element of the branding, from the logo to the visuals, is in constant motion, creating a sense of excitement and energy. It's a brand that invites customers to experience a world where everything revolves around their needs.
